IMM & EGG Entretenimento's return to the stage after a hiatus due to the COVID-19 pandemic was a replica production of one of Broadway's most beloved shows: Chicago.
Produced for the second time in Brazil two decades after its first adaptation, Chicago ran at Santander Theater, in São Paulo, from January 20 to May 29 2022.
Title card. L-R: Carol Costa as Roxie Hart and Emanuelle Araújo as Velma Kelly.
I was brought in to assist with select campaign moments and pieces, starting with the show's launch and editing the teaser trailer that revealed the main cast members.
This trailer, which was first released with exclusivity by the celebrity news portal Hugo Gloss, spearheaded our launch campaign and was adapted to many different formats as a result.
Teaser trailer for the campaign launch, revealing the main cast members.
I also produced the show's digital playbill for the season premiere.
First made as a necessary hygiene measure due to the pandemic, what was supposed to be a temporary replacement ended up becoming a cost-effective solution and its own medium. This was due to the use of digital publishing tools and a great care for the show's visual universe when scaling it to this format.
It was the very first of many playbills I made for IMM & EGG in this standard.
Digital playbill.
I later returned to the project on the show's final stretch, adapting the key visuals for that campaign moment into digital OOH pieces.
Campaign key visual for the show's final weeks, black variant.
Campaign key visual for the show's final weeks, white variant.
OOH campaign on a digital street clock.