A top tier tournament organized by IMM and part of the ATP 500 Tour, Rio Open has consolidated itself over a decade of history as a staple of Rio de Janeiro's calendar, bringing the action of tennis to the world's most beautiful clay court, within view of sights such as Christ the Redeemer atop Corcovado mountain.
Having only supported the Rio Open team with occasional demands before, this time I joined the team in full for three months to help solidify the new visual language they adopted in the lead up to their 11th edition, which took place on February 2025 at the Jockey Club Brasileiro.
Title card.
On late August 2024, Rio Open began teasing a new visual identity through the first teasers of the 2025 player lineup. This identity, born of a closer than ever collaboration between the ATP and IMM marketing teams, sought to capture the exhilarating feeling of the sport into dynamic collages that could be modulated or broken down to smaller pieces at will, all tied up by the slogan "Nothing beats the thrill of being here" ("Nada supera a emoção de estar aqui").
Main campaign key visual.
Campaign video adapted for vertical formats.
I joined in October, starting with the launch of the ad campaign for the ticket pre-sale. I adapted the campaign trailer by ATP to the required social media formats and helped develop further applications of that visual language through the banner campaign in smaller sizes.
Banner campaign storyboard, displayed here in different formats.
During these periods, information about tickets is highly sought by the public, who can get confused by the existence of two different sponsor pre-sales before the general sale. I developed models for text-dense posts to alleviate those issues while keeping consistency with the new visual language.
Examples of information dense posts showcasing the handling of big volumes of text.
This period coincided with the launch of La Boutique, the digital storefront of Rio Open's eponymous merch shop, on which I collaborated with a mini campaign using photo and stop motion footage of some of the products on sale mixed with campaign imagery.
Video.
Social media post.
Additionally, I designed the cover and page templates for use by the agency that produces Rio Open's official magazine, reprising a role I was also responsible for in the 2024 edition of the tournament.
I was brought into Rio Open during a transition at the IMM team, when a dependable designer was required to fulfill the absence of someone dedicated to sports and help with the delicate work of consolidating a new identity. I was honored by the trust I was given to fill that role.
When the permanent position of a sports designer was filled in January 2025, the handover was as smooth as could be, and I was able to focus my full attention on the other project I had on my plate at the time.