Following their successful run of Chicago, IMM & EGG Entretenimento wrapped up 2022 with a revamped second season of their hit 2018 musical, Disney's The Little Mermaid (pt-br: A Pequena Sereia), which ran at Santander Theater, São Paulo, from July 17 to November 27, 2022.
While still occasionaly using Disney assets, the graphic design for this season differentiated itself from the 2018 run with brand new artwork and beautiful photography featuring new and returning cast members.
Key visual title card.
Working between two different teams in 2022, my role with the Mermaid team was to help with the campaign material across online and OOH digital media.
Lighter and friendlier than the previous one, the new key visuals succeeded in conveying the feeling of a true family show to both children and nostalgic adults.
Campaign key visual for the show's final weeks.
OOH campaign on a digital street clock.
I also produced the digital playbill, bringing the sea to the audience in a handy, pocket-sized companion.
Digital playbill.